This week, in plain English. Activation rate is holding steady within its normal noise band. Blended paid CAC is around $2,052 this period. The biggest single lever right now is rebalancing paid-search and paid-social spend toward the top LinkedIn outreach campaigns (CPA ~$515 vs $4k+).

Read these two side-by-side. A bar that's tall in spend and short in activated is wasted budget. LinkedIn outreach has roughly a third the spend of paid search but delivers more activated experts.